NPR affiliates find success with News Games
PRESS RELEASE November 29, 2022
News Games’ News Quiz technology and services are enabling NPR affiliates of all sizes to engage digitally with their audiences like never before.
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HANOVER, NEW HAMPSHIRE — News Games today announced that several NPR-affiliated news organizations have now successfully launched news quizzes using News Games’ News Quiz technology and service.
NPR Early Adopters
NPR’s Boston affiliate, WBUR, offers The Boston News Quiz, which addresses the metropolitan Boston market and beyond. WBUR is a public media leader committed to exceptional journalism on-air, online, on demand and on stage. Described as “engagement gold,” the Boston News Quiz has become popular among WBUR’s audience, with users valuing the curative, informative, and competitive elements of the quiz. See The Boston News Quiz at
wbur.org/quiz.
NPR’s Southern California affiliate, SCPR, uses a news quiz as part of its “LAist” brand with its LAist News Quiz. Based in Los Angeles and focused on providing trustworthy, strong local news, LAist is building a sense of connection and community for those who love LA. The LAist News Quiz is deepening this community connection by engaging users in a fun and informative way. See the LAist News Quiz at
laist.org/quiz.
NPR’s New Hampshire affiliate, NHPR, uses its news quiz to engage regionally with The New Hampshire News Quiz. NHPR strives to enrich lives and help build stronger communities in New Hampshire and beyond through trustworthy journalism. Each week, NHPR promotes its news quiz through a combination of media, including on-air, website, email, and social media. Moreover, NHPR has found value in using its news quiz to assist with its fundraising efforts -
listen to how NHPR used its news quiz in an on-air fundraising campaign. See the New Hampshire News Quiz at
nhpr.org/quiz.
NPR’s Jacksonville affiliate, WJCT, uses a news quiz for its JAX Today newsletter offering. With original reporting and exclusive analysis, JAX Today’s daily newsletter helps people feel more connected to where they live and to each other, so they can make decisions in a more informed way. See The Jacksonville News Quiz at
jaxtoday.org/quiz.
NPR’s Michigan affiliate, Michigan Radio, publishes The Michigan Radio News Quiz. Michigan Radio uses its news quiz as part of its vision to foster an informed and engaged Michigan. See The Michigan Radio News Quiz at
michiganradio.org/quiz.
User Engagement
News quizzes are typically published once per week and result in heavy, habitual repeat use among users. News organizations have found success promoting their news quizzes through their email newsletters, on-air promotion, website, and social media. Furthermore, news organizations that allow users to sign up for news quiz alert emails are seeing the highest open and click-through rates of any email products they offer.
News Games’ News Quiz is available on a full-service and self-service basis. More information can be found at
https://newsgames.org/newsquiz.
About News Games
News Games is on a mission to make the consumption of news engaging and fun. With a focus on local news, News Games enables news organizations of any size to easily offer news quizzes, word puzzles, and crosswords based on their news content. News Games is a public benefit corporation based in New Hampshire. Learn more about News Games at newsgames.org.